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Home :: Privacy Statement

Privacy Statement

Novelties Direct undertakes to notify all purchasers of its services of the following:

  • What personally identifiable information is collected from you through the Web site.
  • The organization collecting the information.
  • How the information is used.
  • With whom the information may be shared.
  • What choices are available to you regarding collection, use and distribution of the information.
  • The kind of security procedures that are in place to protect the loss, misuse or alteration of information under Novelties Direct's control.
  • How you can correct any inaccuracies in the information.
If you have questions or concerns regarding this statement, you should contact Customer Service by email at

Novelties Direct is sensitive to the private nature of information you over the Internet. Our privacy practices are designed to maximize your ability to control the use of your personal, private information while at the same time giving you the opportunity to obtain interesting and useful information, products and services. This privacy policy describes how we treat information received about you when you visit our Web site and register on-line for Novelties Direct products or services. This privacy policy only applies to data collected on-line by Novelties Direct. Please read our privacy policy carefully. By using this Web site and submitting any personal information, you consent to the collection and use of this information by Novelties Direct, its subsidiaries and affiliates consistent with this privacy policy. Also, please be aware that Novelties Direct may change this Privacy Policy from time to time. If we do, we will post a notification of changes. If we are going to use users' personally identifiable information in a manner different from that stated at the time of collection, we will notify users by posting a notice on our Web site for 30 days, so be sure to check back here periodically for any changes.

Information - How We Get It

When you register for our products or services, you will be providing personal information to Novelties Direct such as your name, phone number, address, e-mail and other information by which you can be personally identified. You may also be asked to provide demographic information such as zip code and age. If you purchase products or services on our site, you will be asked for financial information such as account or credit card numbers. We do not knowingly collect personal information from children under 13.

We also collect usage information from you when you visit us. Web site usage information is not typically personally identifiable information. It describes how our Web site is used and navigated, including the number and frequency of visitors to each Web page and the length of their stay. Web site usage information also includes the domain names of browsers and IP addresses that visit our Web site, time of day the Web site was visited and other non-personally identifiable information. Novelties Direct makes use of browser cookies. We use cookies to enhance your Web viewing experience. A cookie is a small identifier, similar to a license plate and consists of data sent by a Web server to a Web browser that can later be read by that server. Cookies are used to personalize your viewing experience. They are also used to target advertising and marketing offers to your individual interests and to avoid showing you duplicate ads. Cookies cannot be used to get data from your hard drive, your e-mail or any other personal data about you. You have the ability to set your Internet Preferences to notify you whenever you receive a cookie. You may then accept or decline any of our cookies. Should you decide to decline a cookie, this may impact the performance of our Web site.

Information - How We Use It

Novelties Direct believes that knowing more about you will enable us to serve you better. It permits us to personalize the content and services we offer to you. It also permits us to target advertising for products and services to your interests and tastes. Novelties Direct uses demographic and Web site usage information to improve the products and services we offer to you. One of the many services Novelties Direct can offer to you when you register for our products or services is notification concerning new products and services available from third party marketing partners. These notices and offers will be targeted to your individual preferences and tastes based on the information collected. Novelties Direct reserves the right to use personally identifiable information to investigate and help prevent potentially unlawful activity that threatens either Novelties Direct or any company affiliated with Novelties Direct. Moreover, upon the appropriate request of a government agency, law enforcement, court or as otherwise required by law, Novelties Direct may disclose personally identifiable information.

Additional Data Collection

Our Web site uses reputable third parties to serve the advertisements that you see on the Novelties Direct Web site. If you would like to know more about the information gathering practices you should visit their web sties. Please be sure to review our third party ad servers' privacy policies as they may follow different procedures than our Web site. Additionally, in order to provide you with certain features of our service, we provide some of your personal information to others.

Refer A Friend

When you refer a friend to Novelties Direct, we will send an e-mail to your friend's e-mail address inviting them to try Novelties Direct.

Surveys & Sweepstakes

From time to time our site requests information from users via surveys or sweepstakes. Participation in these surveys or sweepstakes is completely voluntary and you therefore have a choice whether or not to disclose this information. Information requested may include contact information (like name and shipping address) and demographic information (such as zip code and age). Contact information will be used to notify sweepstakes winners and award prizes and may be shared with third party sponsors of the sweepstakes. Survey information will be used for purposes of monitoring or improving your use and satisfaction of this site.

Affiliate Programs

When a user or company signs up to be a Novelties Direct affiliate or distributor detailed personal information may be obtained from you. This information is not sold, shared or rented to any third party, and is used only to manage and evaluate relationships.


Novelties Direct shall honor any e-mail requests sent to the above address from customers to change their account information (i.e., name, address or billing information) or otherwise correct inaccurate information. Novelties Direct will gladly correct such information and customers are welcome to verify that the appropriate corrections have been made. In addition, if you believe that your personally identifiable information is being mishandled in light of this Privacy Policy, please immediately notify Novelties Direct by e-mail at so that we can address your concern.


We take great care and use the latest technologies to ensure the security and safety of all your transactions with Novelties Direct. To prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of information, we have put in place safeguards to secure the information we collect online. Our servers use encryption technology to protect the transfer of your credit card data to unauthorized parties. When these types of measures are taken, shopping online is safe and secure. We use industry-recognized standards in transaction security to protect the information you provide when you make a purchase at Novelties Direct.

Links to Other Sites

This Web site contains links to other Web sites. Novelties Direct is not responsible for the privacy practices or the content of such Web sites. You are encouraged to review the privacy policies of these other Web sites before registering for any products or services from that Web site.


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